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BMW M in MotoGP.
12. Feb. 15


Up to 200,000 passionate fans in the stands, many millions of captivated viewers in front of their television sets: MotoGP holds racing fans all over the world under its spell on every Grand Prix weekend. The elite class thrills fans with its dynamics, high performance and innovation – precisely those attributes that are also intrinsically associated with BMW M.

At the heart of the commitment is the provision of the Safety Car fleet. Since 1999, MotoGP organiser Dorna Sports has been able to depend on a strong and reliable partner in BMW M, ensuring the safety of the riders in any conditions, courtesy of the very latest technology.










“BMW M Division has been an important partner for us for a long time, and we are happy to have them at our side for the next few years,” said Carmelo Ezpeleta, CEO of Dorna Sports. “When it comes to ensuring that our race events run safely, we can depend fully on BMW M. BMW M Division is an important member of the MotoGP community, and we are delighted it."






The Safety Cars are technologically innovative, high-performance BMW M cars, whose outstanding driving properties make them the perfect foil to any challenges out on the racetrack.

The Safety Cars are specially modified at the BMW M factory for their use as lead cars on the motorcycle racing scene. The same goes for all the other vehicles in the fleet.

However, BMW M Division’s involvement in MotoGP also includes many other activities. “M – the most powerful letter in the world” is closely incorporated in the MotoGP family and is an important component of the World Championship.

The BMW M Award has been presentedbevery year since 2003 and allows BMW M Division to reward the top qualifier of the season with an exclusive, customised BMW M car. The award is sought after by the MotoGP riders. “You always go into Saturday’s qualifying with a bit more motivation when you know that such a great prize awaits the winner at the end of the year,” confirmed Marc Márquez, who has won the BMW M Award on two occasions.

BMW M Division also comes into direct contact with existing and potential customers through its on-site activities. The BMW M Motorhome in the paddock is a permanent contact point for the MotoGP community.

Incentives like the BMW M MotoGP Experience allow BMW M to convey the fascination of MotoGP at close hand to visitors, while the BMW M MotoGP Experts provide interesting insights into the action at the racetrack. BMW M Division also presents its latest models and products on selected Grand Prix weekends.

Guests of BMW M receive exclusive, first-hand insights during their visit to MotoGP. Two genuine racing pros are on hand to convey the fascination of MotoGP as BMW M MotoGP Experts: the two former motorcycle racers Loris Capirossi and Alex Hofmann. They offer guests a unique look behind the scenes of motorcycle racing’s elite class, including tours of the pit lane, meet & greet sessions, and many personal discussions.

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