Welcome to fabulous Las Vegas. This was the motto of this year’s BMW M Power Experience 2015 launching the all-new BMW X5 M and BMW X6 M.
Between 3rd and 21st May, more than 360 BMW M customers and fans from all over the world took the chance to participate in this exclusive event. The opening of the BMW M Power Experience 2015 took place at the luxurious 5* Mandarin Oriental Hotel in Las Vegas.
The first evening started off with an extraordinary welcome Dinner overlooking the stunning and legendary strip of ‘Sin City’. The spectacular presentation of the all-new BMW X5 M and BMW X6 M as well as the new BMW M6 with 600 hp was the highlight of this evening. Afterwards, BMW M customers and fans had the exclusive opportunity to exchange the latest information and insights with BMW M representatives.
The second day of the BMW M Power Experience 2015 was all about adrenaline. The participants had the chance to experience the power of every BMW M model on the legendary Las Vegas Motor Speedway. Everyone got the opportunity to feel the limits on the 20-degree banked turn of the 2.4km tri-oval while improving their driving skills on the 1.8km long inner course. The agility and technology of the all-new BMW X5 M and BMW X6 M did not only convince on the race track but also impressed the participants during a stunning scenic drive through the ‘Valley of Fire’. The professional driving instructors of the BMW Driving Experience guided the participants through this powerful day of driving.
After a long but exciting day on the race track, the participants spent the evening at Jean Georges Steakhouse enjoying a world class dinner in a relaxed atmosphere.
Additionally, a diverse leisure programme was waiting for the participants in order to discover the various facets of ‘Sin City’ and its surrounding. One highlight was the breathtaking helicopter flight over the Grand Canyon in the morning of the third day.
The BMW M Power Experience was a great success. This is also being reflected by statements of a few guests:
„Thank you for an outstanding event. I had a fantastic time and it’s an experience I will always remember. Great work!”
“BMW M stands for exclusivity, refinement and motorsport technology.”